Flxbl

Let's Make Salesforce Deployments Boring

Ship multiple times a day—without merge hell, broken orgs,or endless re-validations.Deploy artifacts, not metadata. Native on your CI/CD stack.

The Uncomfortable Truth About Salesforce Development

Let's be honest about what's really happening with your development process

Every feature takes 10x longer than it should

What's 2 hours of development becomes 2 days of understanding impacts

Shared sandboxes mean waiting for your turn to actually develop

"Can everyone please stay out of DEV2 today? I need to test something"

Staging is a battleground on what to promote to production and what to keep

Every release becomes a negotiation, with manual cherry-picking and inevitable conflicts

What actually works

Proven patterns + experienced guides + the right tools in the right order

Sound familiar? These aren't just daily frustrations.

They're why:

  • Your best developers are updating their LinkedIn profiles
  • Your business is losing millions in delayed competitive features
  • You're stuck in leadership meetings explaining why a simple change takes 6 weeks

The worst part? Your team has seen how other tech stacks do this—and they wonder why Salesforce can't.

If you're running Salesforce at scale,you know these challenges

Every large Salesforce implementation faces the same battles, The solution?
Continuous delivery with artifact-based deployments and modular architecture.

Why Your Developers Spend More Time Merging Than Building

Merge Conflicts

Consuming 40% of dev time

Metadata Collision

Overlapping changes break deployments

Complex Branching Strategy

Nobody understands it anymore

Why Simple Changes Take 6 Weeks

Environment ManagementLengthy refresh

Hours or days for sandbox refreshes

Deployment InconsistencyEnvironments drift

What works in UAT fails in Prod

Lack of Automation

Manual processes at every step

Why Your 25% Test Failure Rate Is Killing Morale

Lack of Traceability

No clear audit trail

Testing Challenges

Tests pass in UAT but fail in Production

Pipelines Complexityand Performance

Slow and unreliable CI/CD

Why Adding Developers Makes Things Worse, Not Better

Scaling Difficulties

Complexity grows faster than team size

Exponential Costs

Tools + consultants + delays

AI Chaos

AI can't help when your repo has no structure

"Continuous delivery practices included from Day 1"

We learned from implementing continuous delivery at scale for complex Salesforce Orgs...

After years of building artifact-based delivery pipelines for complex Salesforce orgs, we realized something: teams shouldn't have to reinvent continuous delivery practices, artifact management, and modular deployment strategies.

1

Every org is at a different stage

There's a proven practice for each stage of maturity. Our framework guides you in adopting Continous Delivery at the right pace.

2

Experience matters

The difference between success and failure often comes down to knowing the gotchas before they get you.

3

Control is critical

Your DevOps process is too important to be locked into someone else's black box. You need visibility and flexibility.

4

Scale changes everything

What works for 10 developers breaks at 100. You need solutions designed for enterprise scale from day one.

So we built something different.

300+ orgs use the open source sfp cli. We've taken their feedback, our scars, and 7 years of battle-testing to build something better.

We codified our experience into frameworks, tools, and acceleration services.Source-available tools that run on your CI/CD platform

Trusted by Innovation Leaders

See how leading enterprises have transformed their Salesforce delivery

Coinbase

Leading cryptocurrency exchange

70% cost reduction
"The flxbl framework implementation has been great for our Salesforce developers. We have cut over 50% of our time spent on deployments, which is driven primarily by a successful deployment rate improvement from ~75% to 95% across all environments."

Johnatan Devlin, Engineering Manager, Coinbase

Orde Financial

Top 20 Australian fintech startup

6x faster deployments
"Since we adopted the flxbl framework to manage a heavy record based configuration, I swear by it. Went from two hours to 20 minutes."

Cameron Ridland, Director of Digital, Orde Financial

K Health

AI-powered healthcare platform

3x team velocity
"it has been the best time and effort investment for our Salesforce delivery pipeline. To make it even more precise: I can't imagine working with other CI/CD solutions on this platform in the future. Roughly, our team's velocity has been multiplied by 3"

Ruslan Kurchenko, Salesforce Technical Architect, K Health

Expereo

Global enterprise connectivity leader

Daily releases
"Flxbl led us to scale from one release every two weeks to release daily. Salesforce Development has an ocean of known issues and trade offs, Flxbl covers all of them."

Diéffrei Tiepo de Quadros, Salesforce Technical Architect, Expereo

Also trusted by leading enterprises worldwide

Aviv Group

Real estate platform

Sopra Steria

European tech consulting

Harrier

Salesforce consulting

Valantic

Digital transformation

Furo

DevSecOps consulting

The Flxbl Framework

Four foundational practices for continuous delivery on Salesforce—with battle-tested tools and expert practitioners to guide you

Artifact-based Deployments

Stop negotiating what makes it to production. Deploy the same versioned package everywhere.

  • Deploy versions, not metadata
  • Build once, deploy many times
  • Immutable, versioned packages

Modular Architecture

End the "wait your turn" development model. Teams deploy independently without blocking each other.

  • 10x faster deployments
  • Teams work independently
  • Isolate changes and risk

Ephemeral Environments

Never fight over shared sandboxes again. Spin up isolated environments on-demand.

  • Test without conflicts
  • Production-like environments in minutes
  • 70% cost reduction

Self-hosted & Transparent

Avoid vendor lock-in. Run on your CI/CD stack with full transparency and control.

  • Native on your CI/CD platform
  • Source-available
  • Extend and customize
Production-Ready Tools

Tools that actually work at enterprise scale

While others charge per-user for basic deployment features, Flxbl delivers comprehensive tools that handle the full complexity of enterprise Salesforce.

How our tools work together:

The Flxbl Framework= Continuous delivery best practices for Salesforce
sfp-pro= The build engine (artifacts, packages, deployments)
sfops= CI/CD orchestration layer (GitHub Actions, Azure DevOps)
coDev= The visual interface for developers & admins

sfp-pro: The complete Salesforce build system

Build, validate, and deploy packages with 50+ specialized commands

Manage complex dependencies and transitive relationships automatically

Handle artifacts, environments, and releases in one unified workflow

Generate changelogs, impact analysis, and deployment documentation

Run as a server for enterprise-scale operations

Integrate with Datadog, Splunk, and New Relic for observability

No hidden limitations. Our tools are source-available and run on your infrastructure. Every feature, every capability, included from day one.

50+

Commands for common DevOps scenarios

Zero

Per-user fees or seat-based restrictions

100%

Of the source code available to customize

Built by practitioners, for practitioners

Every feature exists because we needed it ourselves when delivering Salesforce at scale.

sfops: CI/CD orchestration for Salesforce continuous delivery

Native on GitHub Actions (available now)

Azure DevOps support (coming soon)

Issue Ops for self-service workflows

Advanced artifact-based release management

Learn more about sfops

Your CI/CD Platform

Runs natively on your CI/CD stack. Start with GitHub Actions today, Azure DevOps coming soon. No vendor lock-in, complete control.

And coDev: The desktop app that transforms developer productivity

Visual workspace management, real-time collaboration, and intelligent conflict resolution - making every developer as productive as your best developer.

Visual Workspace

See changes across your team in real-time

Team Collaboration

Work together without losing context

Smart Validation

Catch issues before they hit your pipeline

10x Faster

Package creation and deployment in clicks

Start Using Our Enterprise-Ready Tools Today

Join teams who've transformed their Salesforce DevOps with our comprehensive toolkit. No per-seat fees, no limitations - just powerful tools that work.

Expertise as a Service

How We Help You Succeed

Our services help you implement and optimize continuous delivery for Salesforce, from initial setup to ongoing excellence.

launchPad

Guided Transformation & Implementation

A one-time engagement to implement continuous delivery for your Salesforce org. We work hands-on to set up artifact-based deployments, modular architecture, and CI/CD automation.

  • Comprehensive assessment and CD implementation roadmap
  • Set up artifact-based deployments and modular packages
  • Configure CI/CD pipelines (GitHub Actions or Azure DevOps)
  • Team enablement on continuous delivery best practices

xTend

Managed Acceleration & Optimization

An ongoing partnership to keep your delivery process running at peak efficiency. We provide continuous optimization, on-demand support, and proactive performance monitoring.

  • On-demand expert support for your team
  • Continuous performance monitoring and tuning
  • Quarterly optimization reviews
  • Proactive guidance on new features and best practices

nSight

Expert Advisory Services

Get targeted, expert guidance on optimizing your Salesforce development and delivery process. Ideal for strategic planning, architectural reviews, or performance troubleshooting.

  • Delivery process optimization strategy
  • Team structure and governance recommendations
  • Automation and tooling strategy
  • Architecture and performance guidance
Built along with the Community

The community that made Flxbl possible

From DX@Scale to Flxbl, this journey has been powered by practitioners who refused to accept the status quo. Every feature, every fix, every innovation comes from real teams solving real problems.

300+

Organizations using sfp

7

Years of community evolution

700+

Members in Slack community

Open source at heart

sfp CLI remains free and open source, maintained by community volunteers. Commercial products like sfp-pro fund continued development while ensuring the core tools stay accessible to everyone.

Community-driven development
Volunteer maintainers & contributors
Real feedback from 300+ production orgs

Special thanks to the early adopters, contributors, and maintainers who shaped this ecosystem

Learnings from Flxbl Community

The Death of 'Are You Done Yet?': coDev Transforms Salesforce Team Workflow

Say goodbye to interrupting colleagues and waiting for code commits! This quick demo shows how coDev eliminates the most frustrating bottleneck in team development. coDev's MCP server allows developers to access each other's local changes instantly—even before anything is committed

Watch on YouTube

Vibe coding in Salesforce with sfp-pro mcp server

Checkout a cool demonstration of how sfp-pro can be converted to a mcp server and engage in 'vibe' coding in Salesforce

Watch on YouTube

Optimizing Your Metadata and Pipeline

Jonathan Devlin, Platform Engineering Manager, talks about how Coinbase unblocked their Salesforce pipeline using flxbl practices. Learn how to: - Shift left your sales development process - Increase deployment efficiency and confidence - Organize metadata into domains and packages - Utilize fresh environments for high-confidence testing - Automate unit tests and approvals - Implement modular, source-controlled deployments

Watch on YouTube

No trade-off between quality and speed

Flxbl at Mindsquare, where Dennis Grzyb, describes his process of how to untangle metadata, the pitfalls of happy soup decomposition and what he would have done differently.

Watch on YouTube

Speed up your development using Scratch Org Snapshots

In this session, Petter Eikeland walks through his team's experience using Scratch Org Snapshots. This session was packed with information and benchmarks. Using a data-driven approach, he explains why and when you should consider Scratch Org Snapshots, their current limitations, and gotchas.

Watch on YouTube

Transforming Salesforce Development Experience with GitHub and sfops

In this session, the team at Orde Financial (top 20 startups in Australia 2023) talks about their journey on how they transformed their Salesforce development experience using the latest advancements in DX@Scale/Flxbl Github Issues, and GitHub Pages. The session includes an end-to-end development workflow.

Watch on YouTube

DX@Scale at Valantic - When Click Meets Code

In this session you will learn first-hand from Nils Schuch, where Valantic combines Salesforce DevOps centre into a modular development workflow, allowing admins and developers to collaborate together

Watch on YouTube

DX@Scale at K Health : The power of integrated development environments

In this session you will learn first-hand from Ruslan Kurchenko, who will share their team's story - their progression with Scratch Orgs, unlocked packages, and the migration to DX@Scale. Their innovative approach included the creation of around 190 scratch orgs in 19 pools, each fully integrated with an isolated development environment.

Watch on YouTube
The Death of 'Are You Done Yet?': coDev Transforms Salesforce Team Workflow
Vibe coding in Salesforce with sfp-pro mcp server
Optimizing Your Metadata and Pipeline
No trade-off between quality and speed
Speed up your development using Scratch Org Snapshots
Transforming Salesforce Development Experience with GitHub and sfops
DX@Scale at Valantic - When Click Meets Code
DX@Scale at K Health : The power of integrated development environments
Real Humans, Real Expertise

You're not talking to a chatbot

When you work with Flxbl, you're collaborating directly with the practitioners who built the framework and use it daily on enterprise projects.

No AI Support Tickets

Tired of automated responses and issue tracking systems? With Flxbl, you get direct access to our engineering team through dedicated Slack channels. Ask questions, get immediate guidance, and collaborate in real-time.

Built by Practitioners

Our team has spent 7+ years solving Salesforce DevOps challenges at scale. We're not consultants reading from a playbook – we're actively building and improving these tools based on real enterprise implementations.

Collaborative Problem Solving

Your challenges become our challenges. We work alongside your team, sharing knowledge, pair programming when needed, and ensuring you understand not just the "what" but the "why" behind every solution.

How we work together

Dedicated Slack Channel

Your team gets a private channel with our engineers. No ticket numbers, just conversations.

Monthly Sync Calls

Stay updated on framework improvements, new features, and best practices from the community.

Code Reviews & Pairing

We review your implementations, suggest improvements, and pair program on complex challenges.

24h

Guaranteed Response Time

Critical issues? We respond within hours. Regular questions get answers within 24 hours.

7+

Years building Salesforce DevOps at scale

~700

DevOps practitioners in our community channels

300+

Orgs using our open source frameworks

"The difference with Flxbl is that you're not just getting tools – you're getting access to the people who understand these challenges because they face them too. It's like having senior DevOps engineers as part of your team."

— Engineering Manager at a Fortune 500 company

Choose Your Path Forward

All paths include our complete toolkit. The difference? How much hands-on help you get.

Toolkit Only

Tools + DIY Implementation

For teams with strong DevOps expertise ready to implement the Flxbl framework themselves.

Includes:

  • Complete FLXBL Toolkit License
  • sfp-pro, sfops, and coDev
  • Source Available
  • Perpetual Usage Rights
  • Unlimited Users
  • Dedicated Slack Support

Toolkit + LaunchPad

Tools + Expert Setup

Most popular. Get our toolkit plus expert implementation to ensure rapid, successful adoption.

Includes:

  • Everything in Toolkit Only
  • + LaunchPad Implementation Service
  • + Comprehensive assessment & plan
  • + Hands-on automation setup

Toolkit + LaunchPad + xTend

Tools + Setup + Ongoing Support

Complete solution with toolkit, implementation, and ongoing optimization through managed services.

Includes:

  • Everything in Toolkit + LaunchPad
  • + xTend Managed Services (1 year)
  • + Continuous performance monitoring
  • + Quarterly optimization reviews

A Note on Licensing:

All packages include a license for one (1) GitHub Organization and one (1) Salesforce DevHub. Additional licenses for more complex enterprise setups are available. Please contact us for details.

Ready to discuss your implementation path?

Frequently Asked Questions

Everything you need to know about transforming your Salesforce DevOps

Still have questions? We'd love to help.

Your Developers Shouldn't Have to Choose Between Salesforce and Modern DevOps

Every week you wait:

  • ❌ Your best developers get closer to leaving
  • ❌ Your competitors ship features you're still planning
  • ❌ Your team loses another week to merge conflicts and environment wars

It doesn't have to be this way.

We help enterprise Salesforce teams achieve continuous delivery—without the 6-week timelines, environment chaos, and developer burnout killing your velocity.

Book a Demo

See how Flxbl works with your specific Salesforce setup

Start Small

Begin with a pilot team and scale as you see results

Scale Confidently

Grow your DevOps maturity with ongoing expert support

Trusted by 300+ organizations. Open-source foundation. Native on your CI/CD stack.

Flxbl

Accelerate your Salesforce Delivery

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