Most Teams Deploy Daily.Few Ship Value Daily.
Obsessing over deployment frequency? You're measuring the wrong thing.Get the expertise + frameworks + tools to ship value, not just changes.
The Uncomfortable Truth About Salesforce Development
Let's be honest about what's really happening with your development process
Staging is a battleground on what to promote to production and what to keep
Every release becomes a negotiation, with manual cherry-picking and inevitable conflicts
Testing bottlenecks as everyone waits for the same environment
Sequential testing through shared environments slows down your entire delivery process
Your team doesn't need more dashboards
They need clear patterns, automated workflows, and someone to show them the way
What actually works
Proven patterns + experienced guides + the right tools in the right order
We've seen it all. We've failed, learned, and built something better.
If you're running Salesforce at scale,you know these challenges
Every large Salesforce implementation faces the same battles. Tools promise to help, but they're just part of the equation.
Version Control
Merge Conflicts
Time lost resolving conflicts
Metadata Collision
Overlapping changes break deployments
Complex Branching Strategy
Hard to manage multiple streams
Environment Management
Environment ManagementLengthy refresh
Hours or days for sandbox refreshes
Deployment InconsistencyEnvironments drift
What works in UAT fails in Prod
Lack of Automation
Manual processes everywhere
Testing & Quality
Lack of Traceability
No clear audit trail
Testing Challenges
25%+ failure rate across test environments
Pipelines Complexityand Performance
Slow and unreliable CI/CD
Cost & Scale
Scaling Difficulties
Linear complexity growth
Exponential Costs
Tools + consultants + delays
AI Chaos
Non reliable AI code due to repo with no structure
The hidden cost? Your best developers leave for companies with modern DevOps. Your business loses millions in delayed features. And you're stuck explaining why a simple change takes 6 weeks.
"Proven patterns included"
We learned from large-scale Salesforce implementation challenges...
After years of working with enterprises running complex Salesforce orgs, we realized something: teams shouldn't have to reinvent branching strategies, deployment patterns, and release processes.
Every org is at a different stage
There's a proven pattern for each stage of DevOps maturity. Our framework guides you in applying the right patterns at the right time for your journey.
Experience matters
The difference between success and failure often comes down to knowing the gotchas before they get you.
Control is critical
Your DevOps process is too important to be locked into someone else's black box. You need visibility and flexibility.
Scale changes everything
What works for 10 developers breaks at 100. You need solutions designed for enterprise scale from day one.
So we built something different.
300+ orgs use the open source sfp cli. We've taken their feedback, our scars, and 7 years of battle-testing to build something better.
We codified our experience into proven automation frameworks and acceleration services.Source-available tools that run on your infrastructure, backed by experts who've been there.
Trusted by Innovation Leaders
See how leading enterprises have transformed their Salesforce delivery
Leading cryptocurrency exchange
"The flxbl framework implementation has been great for our Salesforce developers. We have cut over 50% of our time spent on deployments, which is driven primarily by a successful deployment rate improvement from ~75% to 95% across all environments."
— Johnatan Devlin, Engineering Manager, Coinbase
Top 20 Australian fintech startup
"Since we adopted the flxbl framework to manage a heavy record based configuration, I swear by it. Went from two hours to 20 minutes."
— Cameron Ridland, Director of Digital, Orde Financial
AI-powered healthcare platform
"it has been the best time and effort investment for our Salesforce delivery pipeline. To make it even more precise: I can't imagine working with other CI/CD solutions on this platform in the future. Roughly, our team's velocity has been multiplied by 3"
— Ruslan Kurchenko, Salesforce Technical Architect, K Health
Global enterprise connectivity leader
"Flxbl led us to scale from one release every two weeks to release daily. Salesforce Development has an ocean of known issues and trade offs, Flxbl covers all of them."
— Diéffrei Tiepo de Quadros, Salesforce Technical Architect, Expereo
Also trusted by leading enterprises worldwide
Real estate platform
European tech consulting
Salesforce consulting
Digital transformation

DevSecOps consulting
The Flxbl Framework
Battle-tested methodology and tools with expert practitioners to guide you
Artifact-based Deployments
Transform chaotic deployments into predictable, repeatable processes.
- Repeatability reducing chaos
- Install a version rather than components
Modular Architecture
Break your monolithic org into manageable, independent modules.
- 10x faster deployments
- Teams work independently
- Isolate risk and changes
Ephemeral Environments
Every developer gets production-like environments in minutes.
- Eliminate environment conflicts
- Test in isolation
- 70% cost reduction
Self-hosted & Transparent
Complete control over your DevOps pipeline with no black boxes.
- Runs in your CI/CD platform
- Audit every line of code
- Extend and customize
Tools that actually work at enterprise scale
While others charge per-user for basic deployment features, Flxbl delivers comprehensive tools that handle the full complexity of enterprise Salesforce.
How our tools work together:
sfp-pro: The complete Salesforce build system
Build, validate, and deploy packages with 50+ specialized commands
Manage complex dependencies and transitive relationships automatically
Handle artifacts, environments, and releases in one unified workflow
Generate changelogs, impact analysis, and deployment documentation
Run as a server for enterprise-scale operations
Integrate with Datadog, Splunk, and New Relic for observability
No hidden limitations. Our tools are source-available and run on your infrastructure. Every feature, every capability, included from day one.
Commands for common DevOps scenarios
Per-user fees or seat-based restrictions
Of the source code available to customize
Built by practitioners, for practitioners
Every feature exists because we needed it ourselves when delivering Salesforce at scale.
sfops: GitHub-native automation for Salesforce
Operates directly on GitHub
Issue Ops - Drive self-service using Issues
Reports and visualization dashboards
Advanced release management capabilities
GitHub Actions Powered
Native integration with GitHub Actions and Issues. Turn your repository into a self-service platform for your entire team.
And coDev: The desktop app that transforms developer productivity
Visual workspace management, real-time collaboration, and intelligent conflict resolution - making every developer as productive as your best developer.
Visual Workspace
See changes across your team in real-time
Team Collaboration
Work together without losing context
Smart Validation
Catch issues before they hit your pipeline
10x Faster
Package creation and deployment in clicks
Start Using Our Enterprise-Ready Tools Today
Join teams who've transformed their Salesforce DevOps with our comprehensive toolkit. No per-seat fees, no limitations - just powerful tools that work.
Access our Toolkit
All our tools for $6,000/month. No per-seat fees, no hidden limitations - just powerful tools that work.
Complete FLXBL Toolkit
All tools. All features. No per-user fees.
$6,000
USD per month

sfp-pro
Complete Salesforce build system

sfops
GitHub automation & reporting

coDev
Visual development interface
What's Included:
Two ways to transform: Want us to do it for you? Our services start at $6,500/month. Prefer to implement yourself? Our tools are available standalone at $6,000/month.
Let Us Be Your Salesforce Engineering Team
We've faced the challenges of scaling Salesforce development firsthand. Our battle-tested practices and automation tools were born from real enterprise needs, helping teams like yours deliver faster with better quality.
Our Approach
Foundation First
We start by establishing solid version control practices, modular package architecture, and automated testing foundations.
Automate Everything
From sandbox creation to deployment validation, we automate repetitive tasks to reduce errors and speed up delivery.
Scale with Confidence
Implement governance that enables speed rather than blocks it, with clear processes for managing changes across your orgs.
Knowledge Transfer
We ensure your team has the skills and understanding to maintain and evolve the processes we implement.
launchPad
$50,000 USD
one-off (starting at, varies by scope)
Rapidly transform your delivery pipeline with our proven acceleration framework. Get hands-on implementation, automation setup, and team enablement.
Acceleration Package
- Transition your org into the flxbl framework
- Team enablement and training
- Comprehensive assessment and customized implementation plan
- Delivery metrics setup and baseline
Conditions apply. Details will be discussed during assessment. Tools licensing priced separately - see Tools Pricing section above.
xTend
$6,500 USD
per month (per block of 10 team members)
Keep your delivery process running at peak efficiency with our managed acceleration services. Get ongoing optimization and support.
Continuous Acceleration
- Base price covers up to 10 team members
- On-demand expert support
- Continuous performance monitoring
- Quarterly optimization reviews
- Performance monitoring and tuning
Scale efficiently: $2,500/month per additional block of 10 team members. 6-month minimum commitment. Tools licensing priced separately - see Tools Pricing section above.
nSight
$250 USD
per hour
Get expert guidance on optimizing your Salesforce development and delivery process.
Expert Guidance
- Delivery process optimization
- Team structure recommendations
- Automation strategy
- Architecture guidance
- Performance optimization
- Best practices consulting
Minimum purchase: 100 hours. Conditions apply. Tools licensing available separately.
The community that made Flxbl possible
From DX@Scale to Flxbl, this journey has been powered by practitioners who refused to accept the status quo. Every feature, every fix, every innovation comes from real teams solving real problems.
Organizations using sfp
Years of community evolution
Members in Slack community
Open source at heart
sfp CLI remains free and open source, maintained by community volunteers. Commercial products like sfp-pro fund continued development while ensuring the core tools stay accessible to everyone.
Join the movement
Special thanks to the early adopters, contributors, and maintainers who shaped this ecosystem
Learnings from Flxbl Community
The Death of 'Are You Done Yet?': coDev Transforms Salesforce Team Workflow
Say goodbye to interrupting colleagues and waiting for code commits! This quick demo shows how coDev eliminates the most frustrating bottleneck in team development. coDev's MCP server allows developers to access each other's local changes instantly—even before anything is committed
Watch on YouTubeVibe coding in Salesforce with sfp-pro mcp server
Checkout a cool demonstration of how sfp-pro can be converted to a mcp server and engage in 'vibe' coding in Salesforce
Watch on YouTubeOptimizing Your Metadata and Pipeline
Jonathan Devlin, Platform Engineering Manager, talks about how Coinbase unblocked their Salesforce pipeline using flxbl practices. Learn how to: - Shift left your sales development process - Increase deployment efficiency and confidence - Organize metadata into domains and packages - Utilize fresh environments for high-confidence testing - Automate unit tests and approvals - Implement modular, source-controlled deployments
Watch on YouTubeNo trade-off between quality and speed
Flxbl at Mindsquare, where Dennis Grzyb, describes his process of how to untangle metadata, the pitfalls of happy soup decomposition and what he would have done differently.
Watch on YouTubeSpeed up your development using Scratch Org Snapshots
In this session, Petter Eikeland walks through his team's experience using Scratch Org Snapshots. This session was packed with information and benchmarks. Using a data-driven approach, he explains why and when you should consider Scratch Org Snapshots, their current limitations, and gotchas.
Watch on YouTubeTransforming Salesforce Development Experience with GitHub and sfops
In this session, the team at Orde Financial (top 20 startups in Australia 2023) talks about their journey on how they transformed their Salesforce development experience using the latest advancements in DX@Scale/Flxbl Github Issues, and GitHub Pages. The session includes an end-to-end development workflow.
Watch on YouTubeDX@Scale at Valantic - When Click Meets Code
In this session you will learn first-hand from Nils Schuch, where Valantic combines Salesforce DevOps centre into a modular development workflow, allowing admins and developers to collaborate together
Watch on YouTubeDX@Scale at K Health : The power of integrated development environments
In this session you will learn first-hand from Ruslan Kurchenko, who will share their team's story - their progression with Scratch Orgs, unlocked packages, and the migration to DX@Scale. Their innovative approach included the creation of around 190 scratch orgs in 19 pools, each fully integrated with an isolated development environment.
Watch on YouTube







You're not talking to a chatbot
When you work with Flxbl, you're collaborating directly with the practitioners who built the framework and use it daily on enterprise projects.
No AI Support Tickets
Tired of automated responses and issue tracking systems? With Flxbl, you get direct access to our engineering team through dedicated Slack channels. Ask questions, get immediate guidance, and collaborate in real-time.
Built by Practitioners
Our team has spent 7+ years solving Salesforce DevOps challenges at scale. We're not consultants reading from a playbook – we're actively building and improving these tools based on real enterprise implementations.
Collaborative Problem Solving
Your challenges become our challenges. We work alongside your team, sharing knowledge, pair programming when needed, and ensuring you understand not just the "what" but the "why" behind every solution.
How we work together
Dedicated Slack Channel
Your team gets a private channel with our engineers. No ticket numbers, just conversations.
Monthly Sync Calls
Stay updated on framework improvements, new features, and best practices from the community.
Code Reviews & Pairing
We review your implementations, suggest improvements, and pair program on complex challenges.
Guaranteed Response Time
Critical issues? We respond within hours. Regular questions get answers within 24 hours.
Years building Salesforce DevOps at scale
DevOps practitioners in our community channels
Orgs using our open source frameworks
"The difference with Flxbl is that you're not just getting tools – you're getting access to the people who understand these challenges because they face them too. It's like having senior DevOps engineers as part of your team."
— Engineering Manager at a Fortune 500 company
Frequently Asked Questions
Everything you need to know about transforming your Salesforce DevOps
Unlike traditional consulting that delivers custom solutions, we provide a proven framework and tooling that continuously evolves with the community. You get the benefit of collective experience from 300+ teams, not just one consultant's approach.
Your subscription includes all DevOps tools (sfp-pro with 50+ commands, sfops, coDev desktop app), unlimited users, continuous updates, dedicated Slack channel, 24hr response SLA, and ongoing DevOps guidance from our expert practitioners. Plus full source code access - no black boxes.
It depends on your org's complexity and current DevOps maturity. Simple orgs can start with just the core subscription. Complex orgs or those needing significant transformation typically benefit from the 2-12 week LaunchPad engagement to ensure proper implementation and team training.
These are optional services for organizations needing additional support. LaunchPad helps with initial implementation and transformation (2-12 weeks). nSight provides quarterly architecture reviews and optimization. xTend embeds dedicated DevOps engineers for custom automation and specialized needs when you need more hands-on availability.
sfp is our open source CLI used by 300+ orgs, maintained by the community with contributions from volunteers. sfp-pro is our commercial offering with enterprise features, SLAs, prioritized support, and additional capabilities for complex orgs. While sfp will always remain free and open source, sfp-pro funds continued development and comes with the full Flxbl toolkit including sfops and coDev.
We believe in removing barriers to adoption. Whether you have 10 or 100 developers, everyone should have access to the best tools. Our flat monthly fee means you can scale your team without worrying about increasing costs.
A single DevOps engineer costs $150K-$250K+ annually, takes months to hire, and represents a single point of failure. With Flxbl, you get an entire team's expertise, battle-tested tools, 24/7 coverage, and no knowledge loss when someone leaves. Plus, you can start tomorrow instead of waiting months for the right hire.
Our tools handle the full complexity of enterprise Salesforce - from domain-based architecture to transitive dependencies, artifact management to enterprise observability. With 300+ orgs in production, every feature exists because practitioners needed it, not because it looks good on a feature list.
You get direct Slack access to the engineers who built and use these tools daily. No ticket numbers, no AI chatbots, no offshore support reading scripts. When you have a question, you're talking to someone who's solved that problem before.
Yes, we require a 12-month commitment billed annually. While we show per-month pricing for easy comparison, the full year is billed upfront. This ensures we can dedicate the right resources to properly onboard your team, implement the framework, and deliver meaningful results. Most clients see significant ROI within the first 6 months.
coDev is a desktop app that transforms how developers work with Salesforce. Visual workspace management shows real-time changes across your team, intelligent conflict resolution prevents merge issues, and package creation takes clicks instead of hours. It makes every developer as productive as your best developer.
Our battle-tested sfp-pro CLI integrates seamlessly with existing tools, reducing your maintenance overhead while adding enterprise features. Many teams use Flxbl to enhance their existing pipelines rather than replace them entirely.
Teams typically see immediate improvements in deployment reliability and developer experience. Our LaunchPad engagement gets you to production-ready in 2-12 weeks. Most clients report 3-5x ROI within 6 months.
FLXBL utilizes a framework-driven approach, which means we work with your team to gradually adopt proven principles and practices. This involves incremental changes in how teams collaborate, manage code, and deliver changes. We guide you through this transformation at a pace that works for your organization.
FLXBL's framework and practices were originated from large enterprises. We can help you scale to meet the needs of your organization.
Yes, we have many instances of small teams using our practices successfully. The FLXBL framework allows you to break down complexities, enabling you to scale when you need to.
We work globally, and we have practitioners who can serve you from anywhere in the world.
Yes, 100% of our framework code is source-available. You can inspect it, customize it, and run it on your infrastructure. No vendor lock-in, no black boxes, no surprises. If we part ways, you keep everything.
All subscriptions include 24-hour response time SLA, dedicated Slack channel, monthly sync calls, code reviews, and pair programming sessions. For critical issues, we often respond within hours. You're getting a fractional DevOps team, not a help desk.
Still have questions? We'd love to help.
Ready to accelerate your Salesforce delivery?
Join enterprises who've transformed their Salesforce delivery with Flxbl's proven frameworks and acceleration services.
Book a Demo
See how Flxbl works with your specific Salesforce setup
Start Small
Begin with a pilot team and scale as you see results
Scale Confidently
Grow your DevOps maturity with ongoing expert support
No commitment required. 30-minute consultation.