Flxbl

Most Teams Deploy Daily.Few Ship Value Daily.

Obsessing over deployment frequency? You're measuring the wrong thing.Get the expertise + frameworks + tools to ship value, not just changes.

The Uncomfortable Truth About Salesforce Development

Let's be honest about what's really happening with your development process

Staging is a battleground on what to promote to production and what to keep

Every release becomes a negotiation, with manual cherry-picking and inevitable conflicts

Testing bottlenecks as everyone waits for the same environment

Sequential testing through shared environments slows down your entire delivery process

Your team doesn't need more dashboards

They need clear patterns, automated workflows, and someone to show them the way

What actually works

Proven patterns + experienced guides + the right tools in the right order

We've seen it all. We've failed, learned, and built something better.

If you're running Salesforce at scale,you know these challenges

Every large Salesforce implementation faces the same battles. Tools promise to help, but they're just part of the equation.

Version Control

Merge Conflicts

Time lost resolving conflicts

Metadata Collision

Overlapping changes break deployments

Complex Branching Strategy

Hard to manage multiple streams

Environment Management

Environment ManagementLengthy refresh

Hours or days for sandbox refreshes

Deployment InconsistencyEnvironments drift

What works in UAT fails in Prod

Lack of Automation

Manual processes everywhere

Testing & Quality

Lack of Traceability

No clear audit trail

Testing Challenges

25%+ failure rate across test environments

Pipelines Complexityand Performance

Slow and unreliable CI/CD

Cost & Scale

Scaling Difficulties

Linear complexity growth

Exponential Costs

Tools + consultants + delays

AI Chaos

Non reliable AI code due to repo with no structure

The hidden cost? Your best developers leave for companies with modern DevOps. Your business loses millions in delayed features. And you're stuck explaining why a simple change takes 6 weeks.

"Proven patterns included"

We learned from large-scale Salesforce implementation challenges...

After years of working with enterprises running complex Salesforce orgs, we realized something: teams shouldn't have to reinvent branching strategies, deployment patterns, and release processes.

1

Every org is at a different stage

There's a proven pattern for each stage of DevOps maturity. Our framework guides you in applying the right patterns at the right time for your journey.

2

Experience matters

The difference between success and failure often comes down to knowing the gotchas before they get you.

3

Control is critical

Your DevOps process is too important to be locked into someone else's black box. You need visibility and flexibility.

4

Scale changes everything

What works for 10 developers breaks at 100. You need solutions designed for enterprise scale from day one.

So we built something different.

300+ orgs use the open source sfp cli. We've taken their feedback, our scars, and 7 years of battle-testing to build something better.

We codified our experience into proven automation frameworks and acceleration services.Source-available tools that run on your infrastructure, backed by experts who've been there.

Trusted by Innovation Leaders

See how leading enterprises have transformed their Salesforce delivery

Coinbase

Leading cryptocurrency exchange

70% cost reduction
"The flxbl framework implementation has been great for our Salesforce developers. We have cut over 50% of our time spent on deployments, which is driven primarily by a successful deployment rate improvement from ~75% to 95% across all environments."

Johnatan Devlin, Engineering Manager, Coinbase

Orde Financial

Top 20 Australian fintech startup

6x faster deployments
"Since we adopted the flxbl framework to manage a heavy record based configuration, I swear by it. Went from two hours to 20 minutes."

Cameron Ridland, Director of Digital, Orde Financial

K Health

AI-powered healthcare platform

3x team velocity
"it has been the best time and effort investment for our Salesforce delivery pipeline. To make it even more precise: I can't imagine working with other CI/CD solutions on this platform in the future. Roughly, our team's velocity has been multiplied by 3"

Ruslan Kurchenko, Salesforce Technical Architect, K Health

Expereo

Global enterprise connectivity leader

Daily releases
"Flxbl led us to scale from one release every two weeks to release daily. Salesforce Development has an ocean of known issues and trade offs, Flxbl covers all of them."

Diéffrei Tiepo de Quadros, Salesforce Technical Architect, Expereo

Also trusted by leading enterprises worldwide

Aviv Group

Real estate platform

Sopra Steria

European tech consulting

Harrier

Salesforce consulting

Valantic

Digital transformation

Furo

DevSecOps consulting

The Flxbl Framework

Battle-tested methodology and tools with expert practitioners to guide you

Artifact-based Deployments

Transform chaotic deployments into predictable, repeatable processes.

  • Repeatability reducing chaos
  • Install a version rather than components

Modular Architecture

Break your monolithic org into manageable, independent modules.

  • 10x faster deployments
  • Teams work independently
  • Isolate risk and changes

Ephemeral Environments

Every developer gets production-like environments in minutes.

  • Eliminate environment conflicts
  • Test in isolation
  • 70% cost reduction

Self-hosted & Transparent

Complete control over your DevOps pipeline with no black boxes.

  • Runs in your CI/CD platform
  • Audit every line of code
  • Extend and customize
Production-Ready Tools

Tools that actually work at enterprise scale

While others charge per-user for basic deployment features, Flxbl delivers comprehensive tools that handle the full complexity of enterprise Salesforce.

How our tools work together:

The Flxbl Framework= Our proven methodology
sfp-pro= The engine that executes the framework
sfops= GitHub automation and orchestration
coDev= The visual interface for developers

sfp-pro: The complete Salesforce build system

Build, validate, and deploy packages with 50+ specialized commands

Manage complex dependencies and transitive relationships automatically

Handle artifacts, environments, and releases in one unified workflow

Generate changelogs, impact analysis, and deployment documentation

Run as a server for enterprise-scale operations

Integrate with Datadog, Splunk, and New Relic for observability

No hidden limitations. Our tools are source-available and run on your infrastructure. Every feature, every capability, included from day one.

50+

Commands for common DevOps scenarios

Zero

Per-user fees or seat-based restrictions

100%

Of the source code available to customize

Built by practitioners, for practitioners

Every feature exists because we needed it ourselves when delivering Salesforce at scale.

sfops: GitHub-native automation for Salesforce

Operates directly on GitHub

Issue Ops - Drive self-service using Issues

Reports and visualization dashboards

Advanced release management capabilities

Learn more about sfops

GitHub Actions Powered

Native integration with GitHub Actions and Issues. Turn your repository into a self-service platform for your entire team.

And coDev: The desktop app that transforms developer productivity

Visual workspace management, real-time collaboration, and intelligent conflict resolution - making every developer as productive as your best developer.

Visual Workspace

See changes across your team in real-time

Team Collaboration

Work together without losing context

Smart Validation

Catch issues before they hit your pipeline

10x Faster

Package creation and deployment in clicks

Start Using Our Enterprise-Ready Tools Today

Join teams who've transformed their Salesforce DevOps with our comprehensive toolkit. No per-seat fees, no limitations - just powerful tools that work.

Access our Toolkit

All our tools for $6,000/month. No per-seat fees, no hidden limitations - just powerful tools that work.

Complete FLXBL Toolkit

All tools. All features. No per-user fees.

$6,000

USD per month

sfp-pro

sfp-pro

Complete Salesforce build system

sfops

sfops

GitHub automation & reporting

coDev

coDev

Visual development interface

What's Included:

Source Available with perpetual rights to use
Unlimited Users - No per-seat fees
Updates and support included during subscription
sfops GitHub automation
coDev desktop application
Dedicated Slack channel
24-hour response time
Direct access to engineering team

Two ways to transform: Want us to do it for you? Our services start at $6,500/month. Prefer to implement yourself? Our tools are available standalone at $6,000/month.

Expertise as a Service

Let Us Be Your Salesforce Engineering Team

We've faced the challenges of scaling Salesforce development firsthand. Our battle-tested practices and automation tools were born from real enterprise needs, helping teams like yours deliver faster with better quality.

Our Approach

Foundation First

We start by establishing solid version control practices, modular package architecture, and automated testing foundations.

Automate Everything

From sandbox creation to deployment validation, we automate repetitive tasks to reduce errors and speed up delivery.

Scale with Confidence

Implement governance that enables speed rather than blocks it, with clear processes for managing changes across your orgs.

Knowledge Transfer

We ensure your team has the skills and understanding to maintain and evolve the processes we implement.

launchPad

$50,000 USD

one-off (starting at, varies by scope)

Rapidly transform your delivery pipeline with our proven acceleration framework. Get hands-on implementation, automation setup, and team enablement.

Acceleration Package

  • Transition your org into the flxbl framework
  • Team enablement and training
  • Comprehensive assessment and customized implementation plan
  • Delivery metrics setup and baseline

Conditions apply. Details will be discussed during assessment. Tools licensing priced separately - see Tools Pricing section above.

xTend

$6,500 USD

per month (per block of 10 team members)

Keep your delivery process running at peak efficiency with our managed acceleration services. Get ongoing optimization and support.

Continuous Acceleration

  • Base price covers up to 10 team members
  • On-demand expert support
  • Continuous performance monitoring
  • Quarterly optimization reviews
  • Performance monitoring and tuning

Scale efficiently: $2,500/month per additional block of 10 team members. 6-month minimum commitment. Tools licensing priced separately - see Tools Pricing section above.

nSight

$250 USD

per hour

Get expert guidance on optimizing your Salesforce development and delivery process.

Expert Guidance

  • Delivery process optimization
  • Team structure recommendations
  • Automation strategy
  • Architecture guidance
  • Performance optimization
  • Best practices consulting

Minimum purchase: 100 hours. Conditions apply. Tools licensing available separately.

Built along with the Community

The community that made Flxbl possible

From DX@Scale to Flxbl, this journey has been powered by practitioners who refused to accept the status quo. Every feature, every fix, every innovation comes from real teams solving real problems.

300+

Organizations using sfp

7

Years of community evolution

700+

Members in Slack community

Open source at heart

sfp CLI remains free and open source, maintained by community volunteers. Commercial products like sfp-pro fund continued development while ensuring the core tools stay accessible to everyone.

Community-driven development
Volunteer maintainers & contributors
Real feedback from 300+ production orgs

Special thanks to the early adopters, contributors, and maintainers who shaped this ecosystem

Learnings from Flxbl Community

The Death of 'Are You Done Yet?': coDev Transforms Salesforce Team Workflow

Say goodbye to interrupting colleagues and waiting for code commits! This quick demo shows how coDev eliminates the most frustrating bottleneck in team development. coDev's MCP server allows developers to access each other's local changes instantly—even before anything is committed

Watch on YouTube

Vibe coding in Salesforce with sfp-pro mcp server

Checkout a cool demonstration of how sfp-pro can be converted to a mcp server and engage in 'vibe' coding in Salesforce

Watch on YouTube

Optimizing Your Metadata and Pipeline

Jonathan Devlin, Platform Engineering Manager, talks about how Coinbase unblocked their Salesforce pipeline using flxbl practices. Learn how to: - Shift left your sales development process - Increase deployment efficiency and confidence - Organize metadata into domains and packages - Utilize fresh environments for high-confidence testing - Automate unit tests and approvals - Implement modular, source-controlled deployments

Watch on YouTube

No trade-off between quality and speed

Flxbl at Mindsquare, where Dennis Grzyb, describes his process of how to untangle metadata, the pitfalls of happy soup decomposition and what he would have done differently.

Watch on YouTube

Speed up your development using Scratch Org Snapshots

In this session, Petter Eikeland walks through his team's experience using Scratch Org Snapshots. This session was packed with information and benchmarks. Using a data-driven approach, he explains why and when you should consider Scratch Org Snapshots, their current limitations, and gotchas.

Watch on YouTube

Transforming Salesforce Development Experience with GitHub and sfops

In this session, the team at Orde Financial (top 20 startups in Australia 2023) talks about their journey on how they transformed their Salesforce development experience using the latest advancements in DX@Scale/Flxbl Github Issues, and GitHub Pages. The session includes an end-to-end development workflow.

Watch on YouTube

DX@Scale at Valantic - When Click Meets Code

In this session you will learn first-hand from Nils Schuch, where Valantic combines Salesforce DevOps centre into a modular development workflow, allowing admins and developers to collaborate together

Watch on YouTube

DX@Scale at K Health : The power of integrated development environments

In this session you will learn first-hand from Ruslan Kurchenko, who will share their team's story - their progression with Scratch Orgs, unlocked packages, and the migration to DX@Scale. Their innovative approach included the creation of around 190 scratch orgs in 19 pools, each fully integrated with an isolated development environment.

Watch on YouTube
The Death of 'Are You Done Yet?': coDev Transforms Salesforce Team Workflow
Vibe coding in Salesforce with sfp-pro mcp server
Optimizing Your Metadata and Pipeline
No trade-off between quality and speed
Speed up your development using Scratch Org Snapshots
Transforming Salesforce Development Experience with GitHub and sfops
DX@Scale at Valantic - When Click Meets Code
DX@Scale at K Health : The power of integrated development environments
Real Humans, Real Expertise

You're not talking to a chatbot

When you work with Flxbl, you're collaborating directly with the practitioners who built the framework and use it daily on enterprise projects.

No AI Support Tickets

Tired of automated responses and issue tracking systems? With Flxbl, you get direct access to our engineering team through dedicated Slack channels. Ask questions, get immediate guidance, and collaborate in real-time.

Built by Practitioners

Our team has spent 7+ years solving Salesforce DevOps challenges at scale. We're not consultants reading from a playbook – we're actively building and improving these tools based on real enterprise implementations.

Collaborative Problem Solving

Your challenges become our challenges. We work alongside your team, sharing knowledge, pair programming when needed, and ensuring you understand not just the "what" but the "why" behind every solution.

How we work together

Dedicated Slack Channel

Your team gets a private channel with our engineers. No ticket numbers, just conversations.

Monthly Sync Calls

Stay updated on framework improvements, new features, and best practices from the community.

Code Reviews & Pairing

We review your implementations, suggest improvements, and pair program on complex challenges.

24h

Guaranteed Response Time

Critical issues? We respond within hours. Regular questions get answers within 24 hours.

7+

Years building Salesforce DevOps at scale

~700

DevOps practitioners in our community channels

300+

Orgs using our open source frameworks

"The difference with Flxbl is that you're not just getting tools – you're getting access to the people who understand these challenges because they face them too. It's like having senior DevOps engineers as part of your team."

— Engineering Manager at a Fortune 500 company

Frequently Asked Questions

Everything you need to know about transforming your Salesforce DevOps

Still have questions? We'd love to help.

Ready to accelerate your Salesforce delivery?

Join enterprises who've transformed their Salesforce delivery with Flxbl's proven frameworks and acceleration services.

Book a Demo

See how Flxbl works with your specific Salesforce setup

Start Small

Begin with a pilot team and scale as you see results

Scale Confidently

Grow your DevOps maturity with ongoing expert support

No commitment required. 30-minute consultation.

Flxbl

Accelerate your Salesforce Delivery

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